My kids have always LOVED commercials. Maybe it’s because their dad works in advertising, or maybe it’s because, unlike me, they never ever get tired of hearing the “Flipeez” theme song that seems to play on repeat between shows. Whatever the case, when an ad pops up on the screen, my twins are completely riveted. So when a totally inappropriate commercial was shown during a KID movie on a FAMILY channel, well, my mama feathers got a little more than ruffled.
It was Sunday night, and after a long weekend of sports and sleepovers, my kids had more than earned a little relaxation and movie time. So we all settled in to watch “Happy Feet” on ABC Family. About halfway through the movie, I was SHOCKED to see THIS commercial air during a movie that is clearly being viewed by kids:
Now, granted, I realize that the ad was likely targeted at moms watching the movie with their kids. However, YOUNG GIRLS were also exposed to this ad as well. And I happen to have a real problem with “weight loss” being thrown at my daughter during a PG-rated movie!!!
As parents, we all know that body image is a real issue with girls especially. And unfortunately, we live in a society where the supposed “perfect body” is very often shoved in our faces, and like it or not, little girls are very much influenced by that. That’s why in our house, we make a point to never talk about weight or dieting. We want our daughter to feel comfortable and confident in her own skin.
So when I’m watching a family-friendly movie, I expect the commercials to also be family-friendly. I’d rather see the damn “Flipeez” ad over and over again then to have Jessica Simpson tell my daughter that she feels better in her skinnier body. I would think ABC “Family” would know better than that…..